“Time they are a changing” as said by Bob Dylan holds true when we just pay a cursory look around from the days of naming detergent powder as “Surf”, mattresses as “Dunlop”, Steel Almirah’s as “Godrej” etc. to this era of “pick and pay”, where packaging stands as the utmost important thing. Nowadays, customers don’t just buy goods, they buy services. So, services include service assurances, clearing the customers’ doubts and taking customers’ complains 24×7.

Language is one of the most important medium of communication, as with the leap of technological development different modes of communication have come into existence.

We (are) communicate/ed every moment through various ways like online, written telephonic and spoken, the rock bottom base being language especially English, as it is understood and used by the “giant- mother” organization of today’s world.
Blame it on globalization or not, but the fact remains that English never got such a plethoric acceptance before. Now -a -days, English is used and remixed to one’s requirements as could be clearly noticed in the advertisements and the growing outsourced call-centers. Not only this but also a good command over English adds to one’s credibility.

To deal with the customers, the executive needs to reflect a charismatic vibe whose confidence can assuage the hurt feelings of the customers. And confidence comes from the ability to make one’s thoughts clear. Here communication skills work wonders.

Communication skills include a good vocabulary store, a good command over the grammar, the ability to apply words and grammar at the right context and should be free from the “mother-tongue influence” as much as possible and get oneself adapted to the standard variety of pronunciation.